Stockman Farrar Group - REALTY EXECUTIVES | Waltham, MA Real Estate, Watertown, MA Real Estate


There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:

1. Focus on the Positives

Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.

It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.

2. Provide Accurate Information

There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.

When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.

3. Include High-Resolution Images

Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.

Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.

For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.

Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.

To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.


Evaluating the buyer's perspective is a must for anyone who want to achieve the optimal results during the house selling journey. Because if you understand the buyer's perspective, you can promote your residence to the right groups of individuals at all times. And as a result, you should have no trouble generating lots of interest in your house.

Now, let's take a look at three tips to help you analyze the buyer's perspective before you list your residence.

1. Review Your House's Strengths and Weaknesses

Your home may be an attractive option to dozens of potential buyers. Meanwhile, if you identify your house's strengths and weaknesses, you can determine what separates your home from other available residences in your city or town. You also can explore ways to transform assorted home weaknesses into strengths.

Oftentimes, it helps to conduct a home inspection. This evaluation enables a property expert to analyze your home's interior and exterior. After the inspection is complete, you will receive a report that details your house's strengths and weaknesses.

Thanks to a home inspection, you can obtain comprehensive insights into any underlying home problems. You then can take steps to address these issues, and ultimately, boost the likelihood that buyers will fall in love with your residence as soon as they see it.

2. Assess the Local Housing Market

Take a close look at the local housing market – you'll be glad you did. With real estate market insights in hand, you can map out your house selling journey accordingly.

Generally, it helps to differentiate a buyer's market from a seller's market. If you evaluate the local housing market, you can determine if a buyer's or seller's market is in effect.

In a buyer's market, many homes may be available, and they may require several weeks or months to sell. Or, in a seller's market, houses may sell shortly after they become available.

By differentiating a buyer's market from a seller's market, you can create a plan to showcase your residence to buyers. Once you have this plan in place, you'll be better equipped than ever before to streamline the house selling journey.

3. Consult with a Real Estate Agent

When it comes to evaluating the buyer's perspective, you may want to work with a real estate agent. This housing market professional can offer homebuyer insights that you may struggle to obtain elsewhere. Best of all, a real estate agent will help you quickly sell your house and ensure you can maximize your home sale earnings.

Furthermore, a real estate agent is an expert resource that you can rely on throughout the home selling journey. And if you ever have home selling concerns or questions, a real estate agent is ready to respond to them at your convenience.

Perform an in-depth analysis of the buyer's perspective – use the aforementioned tips, and you can gain the insights you need to stir up buyers' interest in your residence.


An open approach to selling a home can make a world of difference for any seller, at any time. In fact, there are many reasons to maintain an open approach to selling a house, and these include:

1. You can consider all of your home selling options.

The prices of homes in one part of the country may vary from the prices of similar houses in another. Fortunately, a home seller who keeps his or her options open can map out the home selling journey based on the current housing sector's conditions.

As you prepare to sell your house, it helps to analyze the local real estate sector and keep your options open. That way, you can price your house appropriately, promote it to the right groups of buyers and boost the likelihood of a fast, profitable home sale.

2. You can wait to accept an offer that matches your expectations.

Let's face it – no home seller wants to deal with underwhelming offers to buy his or her residence. If you maintain an open approach to selling your home, however, you may be better equipped than others to avoid selling yourself short.

Ultimately, an informed home seller is open to any offer on a residence but will only accept a proposal that matches his or her expectations. If this seller receives a "lowball" offer, he or she will have no trouble politely declining the proposal. Or, if this seller gets a "fair" offer, he or she can accept the proposal and move forward in the home selling journey.

3. You can reduce the risk of making rash home selling decisions.

The pressure to sell a house can be immense, particularly for an individual who is selling a residence for the first time. But with an open approach to selling a house, you may be able to avoid making rash home selling decisions.

When the going gets tough for a home seller, he or she knows how to calm down and stay focused. By taking a deep breath and looking at the big picture, a home seller can think and act logically. Then, this seller can allocate the necessary time and resources to make informed home selling choices and increase the probability of making the right decisions based on his or her individual needs.

For those who are getting ready to sell a house, it helps to maintain an open approach to the home selling journey. Furthermore, if you need extra assistance as you prepare to list your home, you may want to reach out to a local real estate agent.

A real estate agent will help you showcase your residence to potential buyers and review offers. Perhaps best of all, he or she can provide honest, unbiased home selling advice and help you remain calm, cool and collected in even the toughest home selling situations.

Make the most of your home selling experience – take an open approach to the home selling journey, and you can move one step closer to accomplishing your home selling goals.


Selling a home takes patience. Especially when you’re balancing your time between settling into your new home, and keeping up with your work and family life. So, when you’ve finally gotten to the point of accepting an offer on your home, you’ll probably breathe a sigh of relief--and you should!  However, there are still a few more things that will need to happen and a couple of things to consider before closing the deal on your home sale.

Contingencies on the purchase contract

A purchase contract typically includes contingency clauses that are designed to protect the interests of both the buyer and the seller. These clauses mean that the contract is contingent upon the actions being completed before it can be legally valid.

There are three main contingencies that will likely be included in the purchase contract before closing--inspection, financing, and appraisal.

Inspection contingency

The inspection contingency allows the buyer to have the home inspected by a professional before closing (the time should be specified within the contract, but the inspection should usually occur no more than two weeks after you accept the offer). A home inspection lets the buyer know what to expect in terms of repairs that the home needs now or will need in the near future.

Financing contingency

Since the vast majority of buyers will be purchasing their home through a loan, a financing contingency is included to allow the buyer time to secure their mortgage. Getting pre-qualified and pre-approved makes this process easier, but the buyer will still have to finalize and close on their mortgage before their financing is official.

This clause exists to protect the buyer in the event that their mortgage application is denied, ensuring that they aren’t penalized.

Appraisal contingency

The third contingency most often found in purchase contracts is a home appraisal. The buyer will order an appraisal and then the appraiser will reach out to you to find a day to come and value your home.

If the home is then appraised at the amount agreed upon in your contract, this contingency is met. However, if the appraisal comes up lower than the purchase amount, the buyer can renegotiate the price.

Walkthrough and closing

Once the appraisal and inspection have been met and financing secured, the buyer will have a chance to do a final walkthrough of your home. The walkthrough usually occurs no more than two days prior to closing on the sale. A walkthrough allows the buyer view the home one last time to ensure that the condition of the home hasn’t drastically changed since the home was inspected or appraised. So, make sure the buyer is aware of any changes you planned to make to the home before closing.

Now you’re ready to close on your home sale. You’ll receive a disclosure form to review (read it carefully!) and sign. Once closing is complete, ownership of the home is officially transferred to the buyer.

While the closing process does include several steps, it’s important to be available and cooperative along the way to ensure a smooth sale and transition into your new home.


When you’re looking to sell your home for a great price, there are a few things that you can do to give the sale an edge. All of the ideas you’ll find below are inexpensive yet effective for sprucing your home up fast.


Hide And Brighten What You Can


Do you have an old, lumpy sofa, an old, unsightly lamp, or a scratch on the wall? You can easily cover these things up without making any major changes. Use a slip cover, some touch-up paint, or even new bedding to help brighten any room or furnishing. You could even consider adding new window treatments or additional lighting to assist in giving your home a refreshed look. As a rule of thumb: If it looks old and you can’t remember when you last replaced the item, you should probably replace it.    



Use Paint Strategically


With the right paint, you can accentuate or downplay the features of a room including fireplaces and windows. Portions of the room that would otherwise be lost can be highlighted with the right use of color. 


Make The Room Seem Larger


Do you have low ceilings or small rooms? You can make the room seem larger just by making use of vertical lines or using the higher spaces in the rooms of your home. Easily mount shelves on your walls in order to store things to give the room the illusion of having more space.


Deep Clean


Your home can look like a new place when you take the time to deep clean the area. Don’t miss out on any part of any room. Use a little elbow grease and pay attention to neglected areas like the pantry, laundry room, and refrigerator. Get rid of any odors in the home. Potential buyers will definitely notice if things don’t smell right upon entering the house. You can use natural cleaners made of baking soda, vinegar, and lemon juice in order to freshen up everything from rugs to toilets. This stage of the makeover process may take you some time, but it’s definitely worth it. 


Don’t Forget The Little Touches


Adding in little things before an open house can also make a big difference. Put some fresh flowers on the table. Light some candles. Fluff the pillows. Take the time to remove unnecessary items from the counters and tables as well. The less cluttered the home looks, the better. Buyers like open spaces, but they also like to be able to see themselves in the space and you can help them to do just that.              

    





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